Radio’s diverse listener base continues to see large annual increases, as shown in the Arbitron December 2012 study when compared to the same study from last year December 2011.
Radio’s Hispanic audience aged 12+ increased by nearly 2.5 million listeners versus the December 2011 report. Radio now reaches nearly 95% of Hispanics aged 12 and older.
Hispanic adults aged 25 to 54 shows an impressive increase over the past year, rising by more than 1.8 million weekly listeners in 2012.
The Black (non-Hispanic) audience also shows significant gains. Radio among Black listeners aged 12 and older increased by more than 920,000 in 2012 versus December 2011. Radio now reaches approximately 92.5% of the Black (non-Hispanic) population.
Black (non-Hispanic) adults aged 18 to 34 continue to show significant gains, adding nearly half a million average weekly listeners in 2012 versus 2011.
Arbitron’s 2012 end of the year RADAR study findings also illustrate radio’s ability to attract affluent, educated consumers.
More than 95% of adults in the coveted 25 to 54 age range, with a household income of $75K or more and a college degree — a demographic totaling over 26 million adults — tune in to radio every week.
And nearly 70 million, or over 94 %, of adults age 18 – 49, making $75K per household or more, with at least a high school diploma, tune into radio on a weekly basis.
Summer is officially over and fall is in the air. Here at NBN that means Holiday Planning season is in full force! From Entertaining and Travel to Gift Guides and New Year’s Eve (yes, already) we have a co-op planned for everyone.
We’ve also launched our innovative PSAlibrary to huge success, and are noticed an upwards trend for b-roll usage that is quite encouraging.
Feel free to Contact Us anytime to talk and strategize about how we can help you this fall/winter with your media outreach and production.
In this issue:
Survey: Journalists Want Video
PRSA + Online Video
Digital PSA Milestone – PSAlibrary.com
New Holiday Co-ops