Satellite Media Tours are excellent ways to distribute information and develop an audience for your product or message. They can also become very demanding and can be complicated at times, so how do you make your Satellite Media Tour stand out from all the rest? NBN has created a list of tips and strategies that you can use to get your SMT on the right track.
Tip #1:
Be Creative: When you are creating an SMT, you have to take the backgrounds into consideration, your background has to be supported with something that is visually pleasing, it can be supporting B-roll, background video, graphics or animation. The background visuals are just as important as your foreground visuals and they must help tell your story in an interesting way. An example of a good use of background imaging is Fitness Magazine newsinfusion.com/events/fitnessmagazinewinterbeautytips
Tip #2:
Know Your Market: Strategy is important when dealing with audiences. Airchecks are a good way to determine the top cities your video will be distributed, but if you want to reach a specific person, or a certain demographic, try to hit the primary geographical location of the demographic t are trying to reach out to.
Tip #3:
Media Train Your Spokesperson: A spokesperson who does not stick to the short and concise written material can bring unnecessary stress onto the set. So when making an SMT, make sure your talent is aware of the importance of verbal editing, quick, concise and consistent are the three critical things they must take into consideration. More importantly, make sure your spokesperson sticks with the points that you are trying to outline.
Tip #4:
Dress Up the Set: Even if you are working in a remote location, opportunities to make a set visually compelling are everywhere. Try to spruce things up by adding small, dynamic elements to the set, such as fruits, flowers, clear vases, decorative ornaments, or any other props that can give life to the set while remembering to keep things in topic.
Tip #5:
Consider the Regional Stations: Try offering station tosses during satellite tests. By keeping individual regions into consideration, you begin to personalize the audience you are trying to reach. Suggest for your spokes person to say something similar to “Good morning San Diego (or any other city), stay tuned after this brief commercial break where we will be discussing x,y,z”. This will integrate you into the local community as well as make you more personable.
Tip #6:
Make- up and Touch Ups: Do not underestimate the power of make up. HD cameras can pick up the smallest of details including blemishes and uneven skin tones, these small imperfections can become unnecessary distractions for both men and women. These days all on-air personalities have to be aware of the importance of facial details. Luckily, every NBN media tour or co-op comes with a professional make-up artist included… so don’t worry, we got you covered.
Tip #7:
Drive Traffic Online: Don’t forget to mention client websites or product websites. Something that can help drive attention to your message is to drive people to visit websites that can help drive sales or generate interest. Promotional offerings or special surveys are good ways to get audiences interested.
Tip #8:
Go Social: After your SMT is over, make sure to continue interest by developing social media sites like Facebook or Twitter and get a fan base going. This method can help maintain interest long after the SMT is over.
To see more NBN produced tours, visit NewsInfusion.com and for more information about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.
