Tag Archives: newsinfusion

Online Media Tours Score Big Hits

April 13, 2012
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Rob Lowe OMTAs the demand for new multimedia communications and social media outreach grows in this increasingly digital age, so does the need for connecting with audiences of targeted news sites and blogs. Today we execute and respond to more client inquiries or requests for Online Media Tours than ever before. Though OMTs are seen as cheaper, less attractive alternatives when compared to the traditional broadcast Satellite Media Tour (SMT), recent OMT web hits may leave you questioning why you haven’t yet jumped on the online tour bandwagon.

While NBN produces more OMTs than ever before, the online hits continue to improve while impressions from internet audiences increase as well. Attached are samples of some of these hits from our most recent tours, including earlier this week with Rob Lowe for the ‘Visit California’ tourism campaign. Most hits result in video interviews, some in print or at least a story conceived from the interview. Ideally, as in this case, Huffington Post featured both the interview in print with the tour video embedded within the page.

http://www.huffingtonpost.com/2012/04/10/rob-lowe-visit-california_n_1414600.html

And, Huff-Po isn’t reserved just for A-list celeb bookings. In fact, we already have them on the schedule next week for a much lesser known celebrity. As always, the real key is having a great story to tell and a great media relations team to book interviews with quality media outlets.

Interview video syndication on top news sites

Additionally, we are consistently booking with CineStars and CineSports, which are syndicated programming platforms for many top market newspaper and lifestyle websites and that yield 6 – 15 million unique viewers every month. Interview video footage is directly placed on-page and plays on up to 75 or so sites like the sample featured below. Even more impressive, they edit the interview segment to fit their programming format and look like a television news clip.

Want to see more samples of top hits from our online tours? No problem, just ask .

And through NBNs multimedia web portal, NewsInfusion.com, all media content from the OMT is placed on a SEO and social media enhanced EPK and video is syndicated to our network of the web’s top viral video and social sharing sites



 
OMTs starting now at $9,000!

• Video streamed live to interviewing sites, video recorded on professional HD digital video camera with the file then sent to interview site for posting
• 15- 20 interviews, including some radio (4-6 bookings) conducted from our on-site production studio facility
• NBN Sr. Producer, Videographer and Digital media coordinator on-site
• Interviews available for posting beginning right after the tour and complete within 24 hours
• Guaranteed interview placement options
• NewsInfusion.com EPK page to host all of your media content and press materials in broadcast quality
• Online syndication to 100+ top video sharing and social media sites
• Catering
• Monitoring via producer follow-up calls and web or blog/news site posting verification
• Reporting with monthly unique visitors/viewers for sites and blogs
• Arbitron AQH audiences for radio

 

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by ahill

What You Didn’t Know About Radio Can Hurt Your Next Media Campaign

April 4, 2012
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RADIO, RADIO… READ ALL ABOUT IT!

Why Radio Deserves Your Attention

TV captures our hearts and eyes on a daily basis, while new media occupies a growing hold on our minds and culture; but for nearly 250 million Americans each week, radio is their most consistent companion.

The Radio Advertising Bureau finds that radio reaches 93% of all Americans each week, and that we listen to over 14.5 BILLION hours each month—and not for five or ten minutes, the RAB finds that 70% of Americans listen to radio for over two hours a day.

Arbitron found that 241.6 million people 12+ listened to conventional radio each week last year, an increase of 2.1 million over 2009 — and up 4.9% from 2005.  The number of Hispanic radio listeners also increased by 1.1 million last year, and radio reaches 95% of all African Americans each week.

The bottom line is that radio delivers a huge numbers of impressions for a fraction of the cost of video.

While clients may not find radio the sexiest medium right now, when your goal is broadcasting your client’s message far and wide; radio is the most effective and lowest-cost compliment to your broad-based media campaigns.

Spring Radio Days

Spring is here and we’re celebrating by offering our newsletter readers 10% off on all NBN RNR packages and 3-hour plus Radio Media Tours that are purchased and executed from March 20th through June 20th.

Tip

Did you know that NBN can turn around radio news releases in 24 hours or less?  Packages include scripting, production, distribution and reporting.  And with a mix of earned and secured impressions your release is guarantees to reach millions of Americans.

 

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by ahill

5 Steps to a Successful Social Media Promotion

April 3, 2012
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5 Steps to a Successful Social Media Promotion

One of the easiest ways to snag a mass influx of followers is running a promotion on your social media networks. But contests, giveaways, sweepstakes, and the like can often bring in uninterested consumers merely attracted by a freebie.

“It seems like people that are short-sighted on this thinking are trying to get that hit,  that burst of fans,” said Jason Cormier, co-founder of social media agency Room 214, in the latest mediabistro.com AvantGuild article. “It’s what we refer to as the ‘placement crash,’ where if you look at the Web analytics of a PR hit what you’ll see is you’ve got the awesome spike, and then 48 hours later, it’s completely dead and you did nothing with that traffic afterwards.”

For tips on crafting a promotion that will attract the right audience in the first place, read these Do’s and Don’ts of Running Social Media Promotions:

Social media promotions (contests, giveaways, sweepstakes, and the like) are one of the easiest ways to grow your networks. The ultimate goal? Higher engagement levels, return on investment, conversion rates, and responses to calls to action.

Yet, sometimes, behind that seemingly large network is an audience of uninterested consumers (cue cricket chorus) who were merely attracted by the incentive or freebie. The challenge for brands is to craft a promotion that will attract the right audience in the first place, or make sure those who only wanted the discount or chance at winning a prize still have a place in informing overall future marketing strategy.

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by ahill