English/Spanish Co-op SMT Hits Top 10 Markets
Reaching the important and growing Hispanic audience is more crucial than ever for virtually every campaign. But how do you guarantee you’ll reach the Spanish audience you need?
NBN partnered with The Chew’s Evette Rios for a co-op satellite media tour about summer entertaining that generated superb results, with interviews by Univision or TeleMundo affiliates in New York (#1), San Francisco (#6), Washington DC (#9) and Houston (#10).
Add in an interview on nationally syndicated Al Dia, English TV and radio interviews and a radio news release and you have a project generating over twelve million impressions. NBN’s Spanish-language radio news releases also add-on superb Hispanic audience results (starting with at least 1 million AQH) at a modest cost.