February is considered the ultimate RED month, it is American Heart Month, where we celebrated The American Heart Associations’ Go Red For Women campaign and it is also National Cherry Month. For our clients at Weber Shandwick Chicago representing the Cherry Marketing Institute, we booked and produced satellite, radio and online media tours featuring Dr. Wendy Bazillian. Dr. Bazillian is a nutrition expert and the author of, The Super Foods Rx Diet: Lose Weight with the Power of Super Nutrients, she says eating red is one of the healthiest diet tips she can give. Red foods and fruits contain powerful phytonutrients that not only are responsible for the bright red color, but also may help protect the heart and provide other health benefits. You can find out more and access the recently published The Red Report at www.choosecherries.com and you can see the video with Dr. Bazillian at http://newsinfusion.com/events/tartcherries.
Valentines Day is one of the most romantic days of the year and for our clients at Hunter PR we produced an RMT for Godiva Chocolate. The tour featured 12 interviews with chefs Brooke Parkhurst and James Briscione. What was their suggestions for a romantic evening? Spend Valentines day in your own Kitchen with a home- cooked meal that you and your significant other work together to make. Chefs Parkhurst and Briscione are co- authors of the new book, Just Married and Cooking, they told interviewers “put the emphasis on flavor and not on flowers”, they continued by making Midnight Martinis with Godiva Chocolate Vodka. To see the tour visit newsinfusion.com/events/dogivavalentinesday or visit www.drinkgodiva.com for more romantic ideas and recipes.
Also for Valentine’s Day, there was a co-op media tour produced featuring Star Magazine’s Beauty and Fashion Director, Cheryl Kramer Kaye. Cheryl discusses all kinds of Valentine’s ideas including celebrity inspired Valentine’s gifts. The co-op tour set – decked out in Valentine red – included partners Vaseline for the big kiss via American Media , Select Comfort through Fleishman Hillard St. Louis, and Physician’s Formula make-up through Blue Sky Communications. You can see and hear some of Cheryl’s Valentine’s Day gift ideas here: http://newsinfusion.com/events/starmagazinevalentinesdaygifts
To see more NBN produced tours, visit NewsInfusion.com and for more information about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.
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