The fifth and final installment in this blog series touches on the previous four tips: although it is good to take all the previous concepts into consideration, the bottom line is to try and create something different.
— Tip #5. Make a Change
It’s true that 98% of social media users are 18-24 years old. A large percentage of that population use social media, seemingly for all aspects of their lives. Sites like Facebook and Twitter are among the Internet’s highest trafficked sites. More and more businesses are incorporating their ads and marketing campaigns into these social media sites. But if you can, don’t just use these resources, try to reinvent them.
An example of taking social media resources to make something new and different is found in a strategy Best Buy used recently. Best Buy developed a new way to connect with their customers by creating a Twitter-based help site called “Twelpforce.” Twelpforce is an automatic help desk that allows Best Buy customers to ask and get an answer on virtually any questions they may have about electronics items they own. This takes us back to Content, Context and Creativity. Best Buy used a platform that was available to them, they looked at the needs of their customers, they had an idea no one had really done before, they provided quality service and in return they were rewarded with a high consumer rating, customer satisfaction and, most of all, the so valuable organic spreading of the word about Twelpforce from customer to customer.
Going Beyond the Norm
Although Facebook, Twitter and Google + are among the most popular social media sites, it is also important NOT to focus solely on these sites. When diving into the world of Social Media, more is better:
- DO search for a variety of social media websites. Identify the primary audience that uses the site and create accounts that you can update frequently.
- DO add detailed information to your accounts. Detailed account information makes the pages more authentic, therefore viewers will be drawn to your sites.
- DO invest time on your sites. Update frequently and give relevant information. Lets say for example you have 25 different pages. Try to dedicate at least 2 hours a day – 5 minutes a page – just for page maintenance. That will also give you a chance to see what topics or conversations are getting the most buzz in the comments.
NBN has been privileged with projects that have been both creative and innovative within the PR industry. To view projects produced by NBN, visit www.NewsInfusion.com. For more information about the latest developments in video PR or how to cost effectively leverage social and visual media to enhance your online reach and drive media to your content, contact NBN and ask about our multimedia news or video production and promotion services. Or visit www.newsbroadcastnetwork.com/contact.
To read the previous installments of this blog segment, visit Tip #1 Be First and Be THE First . Follow us on Twitter and check us out on Facebook for our take on the rapidly changing media landscape, and for more marketing, PR and social media tips.