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Gaffes, Baffles and Mistakes. How to Fix Social Media Bloopers: Traditional Media and You

February 16, 2012

Tags:140, accounts, age, basics, blog, broadcast, character, company, content, damage control, digital, distribution, facebook, feeds, management, marketing, message, missteps, mobility, multimedia, news, pages, pop culture, posting, reputation, social media, success rates, tips, topic, tumblr, twitter, video

Although social media is a mostly one-on-one digital concept, when a mistake goes viral in your company you shouldn’t overlook the chance for positive publicity through traditional media. Journalists can sometimes accelerate a problem or situation and exacerbate your social media troubles, but they can also be very valuable allies in telling your side of the story in a crisis.

Traditional Media and You — A recent study conducted by the Associated Press shows that a large majority of journalists use social media sites like Twitter to identify new issues and viewpoints. News resources like Reuters and CNN report relevant breaking news on their personal social accounts as well as through print, radio and TV. These methods engages their followers / readers / listeners / viewers, and in turn spreads the word. When dealing with the traditional media, try to reach out to them quickly, engage them in your topic of conversation and hope that they help you get your viewpoint heard. The minute news begins to spread, you will need to kick your efforts into high gear and start using your resources.

Video is King — Don’t underestimate the power of online video. Video is shared faster and more frequently than anything else. A strong, straight-to-the-point video can help relieve the crisis situation more than a Tweet or written distribution can. But the key factors still weigh in, keep your message sincere, relevant and clear. To see an example of what NOT to do, watch the 2010 videos from the former BP CEO during the first weeks of the Gulf of Mexico oil spill. When a crisis occurs, one of the first things you need to know is, “How long will it take to shoot, edit and distribute a video?” The answer is, when you’re working with savvy media professionals, it’s possible to shoot, edit and distribute video within hours. In fact, we often find that the approvals can take as long as the shoot and edit.

The third and final installment will be Scene Stealers.

Read Part 1 of Gaffes, Baffles and Mistakes. How to Fix Social Media Bloopers; The Basics For more information about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.

Stay up to date with our blogs by visiting Newsbroadcastnetwork.com, or see some of our online distributed work at Newsinfusion.com. Follow us on Twitter and check us out on Facebook for the latest updates in projects and other marketing, PR and social media tips.

by ahill

Gaffes, Baffles and Mistakes. How to Fix Social Media Bloopers: The Basics

January 31, 2012

So you learned how to use Facebook and Twitter. But unfortunately you or someone at work made a small gaffe that could damage you, your company, or your brand’s reputation.

Social media can be very beneficial in many aspects, and it’s a great way to market yourself or your business. However, you have to be cautious not to write or share the wrong thing. In the digital world, one post can be circulated to thousands of people in a matter of seconds, and a serious mistake left unaddressed can be absolutely catastrophic. So lets say you or someone in your company pulled a Kanye. Here are a few basic steps to manage reputational missteps in the new digital age.

The Basics

Nip the Problem in the Bud — The first step is to try and move quickly, when a major baffle happens, timing is everything. Don’t wait around to see what happens, get the task started by doing damage control.

Take to The Sites — Whether the situation started on one small site or a large and influential one, the first thing you need to do (once you have crafted your response) is take to the masses. Since Twitter is the site with the most mobility and the biggest capability to spread the word fast, it will usually be the first choice. However, we suggest you reach out to as many sites as you are able.

Separate Services on Same Sites — Many companies create separate Twitter, Facebook or web accounts for the different services or products they offer. Different account pages are designated solely for customer service, frequently asked questions, information assistance, product promotion, and corporate news and visibility. If you have several of these account pages, it is important NOT to fill them all with endless apologies. Instead choose the one page with the most traffic and relevance to your topic, and submit a sensible, authentic 140 character message.

The second installment of this three part segment will be Traditional Media and You.

For more information about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.

by ahill