Media Tours – SMT, RMT & OMT

The perfect way to communicate directly with a large audience across multiple platforms of media. While we produce most of our Satellite Media Tours from our network of studios in the top media markets, we’ve executed tours in 47 of the top 50 markets and 7 countries. We also specialize in Co-op Tours, Ground, and Remote tours shot on location anywhere the visual setting enhances the story for the media. Or, we can engineer audio-only Radio Media Tours via teleconference from anywhere with a telephone.

Interviews between the spokesperson(s) and local and national broadcast or online media programs are scheduled back-to-back over 2-6 hours, with tours averaging 30 total interviews bookings (with a 95% usage rate) with news and talk programs with media stations or websites/blogs across all U.S. time zones. See our Top Tips for Creating SMTs that Stand Out Above the Rest!

We include everything necessary for a successful tour — extensive media booking, B-roll distribution, satellite and studio time, lighting, catering, make-up & full-usage reporting. SMTs generate at least 6 million impressions from secured placement airings while the RMT-only includes a built-in national audience of over 3 million before the first interview begins. All tours include a unique EPK with downloadable broadcast quality tour content hosted on our multimedia sharing portal, NewsInfusion.com

SMT Services Include

    Booking

    Story consultation, pitch crafting and media advisory development. Media interview booking by experienced media tour outreach specialists. Daily booking update report

    Reporting

    Monitoring by Critical Mention & direct station contact confirmation. Next-day preliminary report, updates as new hits are detected. Comprehensive final report with total audience impressions across each media platform

    Secured Reach

    Spokesperson video syndicated on NewsWatch (Ion Networks). Radio News Release distributed on four national syndicated networks. Web-friendly NewsBreak spot encoded and housed on NewsInfusion media content page

    Production

    Generic interview spot, B-roll production & distribution to stations. Staffed broadcast facility ran by NBN producer. 2-6 hours, single or multi camera. Audio, lighting & set options. Includes Sat space, uplink, make-up & catering