Media Tours – SMT, RMT & OMT

The perfect way to communicate directly with a large audience across multiple platforms of media. While we produce most of our satellite tours from our network of studios in the top media markets, we’ve executed tours in 44 of the top 50 DMA’s and 6 countries. In addition to in-studio, we specialize in remote tours shot on location from news and entertainment events anywhere the visual background or setting enhances the story we are telling to the media. Or if video’s not your thing, we can do audio-only Radio Media Tours via teleconference from anywhere with a telephone.

In typical Media Tours, interviews between the spokesperson(s) and TV, radio or online media programs are scheduled back-to-back over 2-6 hours, generating up to 8 interviews per hour with local and nationally syndicated news and talk programs, specialty blogs/websites and broadcast stations located across all U.S. time zones.

NBN’s turnkey SMT service features everything necessary for a successful tour — media booking (tv, radio, web), B-roll distribution, satellite and studio time, catering & make-up, full-usage reporting and more. And tours are a guaranteed success even before they start! NBN video tours generate over 4.5 million impressions from secured segments broadcast on 200+ local market TV affiliates, and two radio networks, while the RMT-only includes a built-in national radio audience of over 2.5 million before your first interview begins. All tours include an EPK with broadcast quality, downloadable placement of content on SEO and social sharing enhanced media portal – NewsInfusion.com.

SMT Services Include

    Booking

    Story consultation, pitch crafting and media advisory development. Media interview booking by experienced media tour outreach specialists. Daily booking update report

    Reporting

    Monitoring by Critical Mention & direct station contact confirmation. Next-day preliminary report, updates as new hits are detected. Comprehensive final report with total audience impressions across each media platform

    Secured Reach

    Spokesperson video syndicated on NewsWatch (Ion Networks). Radio News Release distributed on four national syndicated networks. Web-friendly NewsBreak spot encoded and housed on NewsInfusion media content page

    Production

    B-roll production and distribution to all participating stations. Fully staffed broadcast facility headed by NBN staff producer. Two to six hour tour, single or multi camera. Audio, lighting and set options. Satellite space & uplink. Make-up and catering.