NewsInfusion.com

NewsInfusion.com is NBN’s multimedia content-sharing portal for hosting online electronic press kits.  The site is the most feature-rich of its kind, search engine and social media optimized for online distribution — allowing news producers, reporters, website editors, bloggers, consumers and other target audiences to share and download broadcast quality campaign assets.

NewsInfusion.com pages are designed to embed, stream and host the following types of press materials and multimedia content:

Video– B-Roll, Public Service Announcements, web videos or webisodes, product demos, webcasts, video news releases, newsbreaks, interviews, teasers, etc.
Print–  Press releases, media alerts, embedded images or illustrations, FAQs, fact sheets, backgrounders, bios, charts, studies, reports, etc.
Images–  Photos, logos, graphics, illustrations, etc.
Audio– Soundbites, Radio News Releases, Podcasts, interviews, PSAs, etc.

Video content is automatically posted in five formats including a high resolution video file that meets broadcast news standards and can be quickly and easily downloaded by stations for coverage.  Footage can be posted in up to ten formats and converted to and from NTSC/PAL, as required by overseas broadcast outlets.

NewsInfusion.com EPK’s offer a springboard into all formats of social media and online outreach. For instance, social media sharing utilities like Twitter or Facebook widgets make it simple for visitors to post video or audio clips on social media sites and profiles, or forward to friends.

Custom built NewsInfusion.com EPK’s or micro-sites can be branded and designed to mirror the look or scheme of any website or campaign.

Pages on NewsInfusion.com are search optimized with three SEO fields and a unique URL to strengthen search rankings. Content is automatically syndicated to hundreds of the web’s top RSS news feed aggregators and accelerators, podcasting directories, social media outlets like Digg and Twitter, and viral video sharing portals, including YouTube, Vimeo, Yahoo, and Facebook.

NBN offers a variety of services to drive use and awareness of audio, video and print materials posted on the site, including multimedia video news releases (MVRs), press release distribution, web seeding, social media relations, website pitching and more.  Additionally, clients now have the ability to ‘lock down’ their page with password protection.