Project Success Rates

Our industry leading success rates are another sign of our talented Media Relations team. WIth for over 40 years of service, we’ve kept our finger on the pulse of the evolving broadcast media and digital communications landscape while developing and maintaining key relationships with media contacts and news editors. Our resources at news outlets gives us the advantage of knowing what the media wants before the project even begins.

In 2011 we booked, produced and monitored over 300 Media Tours, Co-ops or Radio Media Tour (radio interviews only) teleconferences from our production studio facility in Manhattan, or remote studio or location across the country from the Super Bowl to Yellowstone National Park.

For Satellite Media Tours executed in 2011, over 93% exceeded 1.5 million earned TV audience impressions, with 81% of them hitting over 2 million earned broadcast TV impressions, not including any secured media placements or online syndication.

Equally impressive, 94% of our Radio Media Tours (RMTs) reached the success threshold of 1 million earned only radio impressions.  When matching the TV interview impresions with the Radio tour interview audiences within the same campaign or project, 88% of media tours achieved both the SMT and RMT audience success benchmarks and had a combined number of earned media impressions over 2.5 million.

Rising success rates extend to B-roll and video feed distribution as well. In fact our average impressions for traditional B-roll feed distribution was as high as ever — a stunning 9 million earned TV impressions. 89% of NBN-distributed B-roll packages yielded at least 1 million or more earned TV impressions; 63% yielded over 5 million earned broadcast impressions, and an incredible 42% surpassed the 10 million or more milestone.

Though these results only include earned broadcast impressions, through our multi-platform production and distribution options, we combine these earned media relations outreach services with strategic media placement opportunities, among other unique services, creating blended media strategies that earn our clients even greater audience results and media value.

Media Tour Interview Usage Rates

Media Tours including Co-op tours averaged a combined 30 interviews (with 20 coming from TV and over 8 from radio) and average time of four hours long (almost 7.5 interviews an hour).

RMTs (radio only or radio+online) averaged over 19 interviews and average time of three hours long (over 6 interviews an hour)

From time to time broadcasters may choose not to air an interview after it’s been conducted, for reasons that range from breaking news to technical problems. Just how often does that happen?

With our reporting sources confirming the number of aired broadcasts for every tour, we compared to total number of interviews conducted as part of an SMT or RMT in 2011 and found the most impressive stat…

95.1% of all interviews that took place during NBN tours made it to air.