Project Success Rates 2011

NBN’s Success Rates through the first half of 2011 continue to exceed expectations and are on pace to reach an all time high — another stellar example of the skills of our award-winning Media Relations team.

Though these results only include earned broadcast impressions, through our multi-platform production and distribution options, we combine these earned media relations services with strategic placement opportunities, among other unique services, producing blended media strategies that weave our clients’ messages into the fabric of broadcast and online media.

From January 1 to June 30, we booked, produced and tracked over 150 Satellite (or TV), Radio, Internet, Co-op and Combo/Multimedia Tours from our production studio facility in New York to almost any remote location like the beaches of Florida Keys to the mountains of Glacier National Park… just to name a few this year.

Of the over 70 Satellite Media Tours and Co-op SMT’s executed within the first half of 2011, over 92% exceeded 1 million earned only TV impressions, with 79% of them hitting over 1.5 million earned broadcast TV impressions, before factoring in strategic or secured media placements.

Not to be out done, 93% of our 80+ radio media tours (RMTs) have reached the success threshold of 1 million earned only radio impressions.

Pairing each of the  of corresponding SMT/RMTs broadcasts together within each project or campaign over the first 6 months of the year, of the almost 70 combo or multimedia tours, 89% achieved both marks set forth above and had a combined number of earned media impressions over 2 million.

And as you’d expect from the industry leader in media tours, rising success rates extend to B-roll and video distribution as well. In fact, through half the year our average impressions for traditional B-roll feed distribution has never been this high — a stunning 19 million. 82% of NBN-distributed B-roll packages yielded at least 1 million or more earned TV impressions; 67% yielded over 5 million earned impressions, and an incredible 54% surpassed the 10 million or more milestone — an extraordinary achievement for any project.

The collective results that produce the success rates suggest that 2011 is on pace to be one of the most successful years for media impressions in our 43 year history.

Please note that impressions from secured media, NewsInfusion.com or any of our syndicated websites are not factored into the success rates—only earned broadcast/aired media impressions.

Media Tour Interview Usage Rates

Radio media tours averaged over 18 interviews (RMT only)
SMT/RMT Co-ops or Combo tours averaged over 27 interviews
Radio tours averaged three hours (6 interviews an hour), and
Combo tours or Co-ops averaged four hours (6.5 interviews an hour).

From time to time broadcasters may choose not to air an interview after it’s been conducted, for reasons that range from breaking news to technical problems. Just how often does that happen?

With our reporting sources confirming the number of aired broadcasts for every tour, we compared to total number of interviews conducted as part of an SMT or RMT in 2011 and found…

Over 93,5% of all interviews that took place during NBN tours made it to air.

I guess thats why were the industry leader in broadcast media tours.