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Recent Posts by wagudo

Gaffes, Baffles and Mistakes. How to Fix Social Media Bloopers: Traditional Media and You

Although social media is a mostly one-on-one digital concept, when a mistake goes viral in your company you shouldn’t overlook the chance for positive publicity through traditional media. Journalists can sometimes accelerate a problem or situation and exacerbate your social media troubles, but they can also be very valuable allies in telling your side ofContinue Reading

American Heart Month Takes Center Stage

February is American Heart Month and NBN has worked with The American Heart Association and Macy’s to promote their Red Dress Campaign in support of Heart Disease Awareness with a distribution of a satellite media tour. It was a great tour that included Celebrity Stylist and Project Runway alum Nick Verreos and Cardiologist Dr. SuzanneContinue Reading

How to Successfully Ride the Online Video Tsunami Part 2 of 2

So you’ve decided to create an online video. You’ve defined your target audience, decided on a fantastic visual that will grab viewers in the first ten seconds and made sure your concept won’t run more than two or three minutes. Here are some other things to remember: This should not be a sales pitch. Millions of people watchedContinue Reading

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