What You Didn’t Know About Radio Can Hurt Your Next Media Campaign
RADIO, RADIO… READ ALL ABOUT IT!
TV captures our hearts and eyes on a daily basis, while new media occupies a growing hold on our minds and culture; but for nearly 250 million Americans each week, radio is their most consistent companion.
The Radio Advertising Bureau finds that radio reaches 93% of all Americans each week, and that we listen to over 14.5 BILLION hours each month—and not for five or ten minutes, the RAB finds that 70% of Americans listen to radio for over two hours a day.
Arbitron found that 241.6 million people 12+ listened to conventional radio each week last year, an increase of 2.1 million over 2009 — and up 4.9% from 2005. The number of Hispanic radio listeners also increased by 1.1 million last year, and radio reaches 95% of all African Americans each week.
The bottom line is that radio delivers a huge numbers of impressions for a fraction of the cost of video.
While clients may not find radio the sexiest medium right now, when your goal is broadcasting your client’s message far and wide; radio is the most effective and lowest-cost compliment to your broad-based media campaigns.
Spring Radio Days
Spring is here and we’re celebrating by offering our newsletter readers 10% off on all NBN RNR packages and 3-hour plus Radio Media Tours that are purchased and executed from March 20th through June 20th.
Did you know that NBN can turn around radio news releases in 24 hours or less? Packages include scripting, production, distribution and reporting. And with a mix of earned and secured impressions your release is guarantees to reach millions of Americans.