What You Didn’t Know About Radio Can Hurt Your Next Media Campaign

RADIO, RADIO… READ ALL ABOUT IT!

Why Radio Deserves Your Attention

TV captures our hearts and eyes on a daily basis, while new media occupies a growing hold on our minds and culture; but for nearly 250 million Americans each week, radio is their most consistent companion.

The Radio Advertising Bureau finds that radio reaches 93% of all Americans each week, and that we listen to over 14.5 BILLION hours each month—and not for five or ten minutes, the RAB finds that 70% of Americans listen to radio for over two hours a day.

Arbitron found that 241.6 million people 12+ listened to conventional radio each week last year, an increase of 2.1 million over 2009 — and up 4.9% from 2005.  The number of Hispanic radio listeners also increased by 1.1 million last year, and radio reaches 95% of all African Americans each week.

The bottom line is that radio delivers a huge numbers of impressions for a fraction of the cost of video.

While clients may not find radio the sexiest medium right now, when your goal is broadcasting your client’s message far and wide; radio is the most effective and lowest-cost compliment to your broad-based media campaigns.

Spring Radio Days

Spring is here and we’re celebrating by offering our newsletter readers 10% off on all NBN RNR packages and 3-hour plus Radio Media Tours that are purchased and executed from March 20^th through June 20^th.

Tip

Did you know that NBN can turn around radio news releases in 24 hours or less?  Packages include scripting, production, distribution and reporting.  And with a mix of earned and secured impressions your release is guarantees to reach millions of Americans.