2012, Going Beyond Online. 5 Tips to Improving Your Online Content. Tip 3
There is an endless sea of content roaming the depths of the world wide web, some of it is good and some of it is not so good, so its important to dig a little deeper when creating.The most viable, marketable and relatable content have the following three.
— Tip #3. Creativity, Context and Content
Creativity is sometimes understated and overlooked, but as any marketing or advertising expert can tell you, the creativity an individual brings to the table is very valuable. One of the most important things that drives consumers, businesses and products alike is the use of creativity in the creating, marketing and advertising process.
The Context and Content you are using must be of some relevance to the audience you are trying to reach out to. For Example, if you are trying to reach out to mothers you should try to break it down to sub categories that different groups of mothers would be able to relate to. Sub categories could be placed within specific interest, for example, mothers interested in family health, child care, the household, finances, balancing motherhood and the workplace, etc…
Take a look at some of the great innovators of the past 10 years, the best products, businesses and services were innovative, inventive and distributed high quality products, but most of all, they were different and were created at the right time with the right information and backing behind them. Remember, it all starts with an idea, don’t be afraid to dive in and go for it.
For more information about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.