2012, Going Beyond Online. 5 Tips to Improving Your Online Content. Tip 2
In addition to being the first to make the finish line, you must also make sure that the information you are distributing is relevant to what is happening at that time. Know your audience, know what they want and what they are looking for. This knowledge serves as guidelines that help develop your content.
— Tip #2. Relevance is Key
You must address the needs of the consumer, no one is going to buy what you are selling if it does not matter to them. Try to address 5 key strategies.
Utility: In the digital age, many ways people watch online content is through the use of mobile devices. When creating content, keep the content and file small enough and short enough to be convenient.
Entertainment: If your content isn’t interesting, no one is going to stick around, much less return for a second viewing or share with others.
Information: Do you have something to share with others? Go ahead and spread the word, one of the most popular categories online are informational videos. This is a concept you might like to explore.
Rewards: Try to give back to your viewership by rewarding them with something they don’t receive everyday. For example, last year NBN created a poll for our Facebook followers to nominate their favorite charity to receive a free RNR and distribution. With over 100 charities nominated, the Children’s Health Fund was the winner.
Recognition: Make your audience aware that you appreciate them. One of the easiest ways to do that is by simply acknowledging their interest, or even saying thank you.
You have to show that your product has value in what the consumer might want. A good way to see which methods have been the most successful, look into a list of the best ads and commercials of the past year, and dissect why they are so popular, but most of all, how are they relevant to the audience they are trying to attract.
For more information about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.
Our next installment. Content, Context and Creativity. Read our previous installment Tip #1: Be First and Be THE First