Themes and Events that Will Help Draw Attention

News Broadcast Network has been involved with the successful production and distribution of countless video projects for clients from all types of businesses, agencies and organizations. When it comes to producing video content, whether for coverage on broadcast TV or exposure on the web, reaching  your audience is paramount, results come down to impressions, or eyeballs.  One thing many businesses ask themselves is —  ”how do we make ourselves more visible?” A recent study breaks down some techniques that are used frequently in many online videos. In order to produce a successful video or promote a specific product, you will need to find a theme or a hooking point that will bring people to you either accidentally or on purpose. Therefore, lets look into one of the most successful mediums for online video content right now — YouTube.

Although YouTube is a public video sharing site, there are techniques that have been developed since its start out that have since helped certain videos get exposure and has marked YouTube as the center for viral videos. What exactly is a viral video? A viral video is when video content becomes so popular it is shared and viewed by millions of people, the expansion and rate of the sharing is quick and in some occasions a video can be marked as viral in only a few hours from its initial posting time. Viral videos are seen by millions of people and in some occasions, become a part of their own pop culture sub group. So how do videos become viral? The most effective way is by sharing it with your circles and have them share it with theirs. When a video is created you need to spread the word to all the contacts you believe will find something of interest in the content. Second, you need to distribute that content into different social media outlets, that will help boost its share-ability.

But one of the most effective timely techniques is the use of themes in videos that are marked by events happening at specific times of the year. We put together a list of events that can be used as effective themes.

Theme One: Holidays

Many of our clients produce content with different holiday themes. This is beneficial when potential clients are doing searches for content related to the most current holiday, your holiday themed content will be filtered out from the other searches and become easier to search and share. But don’t just concentrate on the major holidays of the year, try to point some light on smaller holidays that may be overlooked by larger companies, examples are Presidents Day, Breast Cancer Awareness Month, etc…

Theme Two: Large Events NOT Major Holidays

You don’t have to wait for a holiday in order to produce themed content. You can use other days of social gathering and importance as a base to produce a video, an example being The Super Bowl, The World Series, or any other major sports event. Popular Culture becomes a strong staple when it comes to the public interest, another event could be a pop culture inspired theme, for example, did you know January is International Resolution month and February is American Heart Month? Our clients The American Heart Association and Pageonce have sought an advantage of these events and reflected them in their productions. During these type of events search engines tend to filter out content with things that are more relatable to the time.

Theme Three: Small Events NOT Holidays

This could be anything, a big movie release, the premiere or finale of a popular television show, anything within the latest buzz of the pop culture world or event small events throughout the calendar year.

These yearly events are not as obvious, but the point is to have your content seeked out by someone who isn’t looking. In the world of YouTube this has become a staple that draws countless viewers. Whatever is the latest in pop culture news, is what is going to be in the minds of media related outlets and fan sites. For example, did you know Jan. 1-7 is National Diet Resolution Week and Jan. 14 is National Organize Your Home Day?

Theme Four: Milestones

Has your business or organization reached a milestone or anniversary? Use this event to produce content and relate it back to your company. A study shows that as certain businesses reach milestones, their visibility increases in the public eye more than any other time out of the year.

Themes have been used frequently by many of the most popular video sites on the internet. These individual sites have hundreds of thousands of followers and have their videos viewed by millions of people regularly. The themes listed above are commonly used by them throughout different times out of the year and it works.

NBN has recently been a part of the production of many end of year holiday themed projects. You can view the videos by visiting: NewsInfusion.com and for more information or ideas about how to come up with time relevant and creative themes for your productions, contact NBN and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.