2011 Wrap Up! Adventures in Travel

The year is coming to an end. So as we prepare to bid a farewell to this past year, we also get ready to welcome the new one. Many of the clients we worked with within the last month have produced projects with holiday related themes each one more different from the last. Some of the topics featured in the projects vary from travels to shopping to personal health.

For our client group at Edelman in LA, we did a three hour radio media tour for Shell with travel expert and mother of three Kendra Thornton. Kendra gave some tips for the 80+million of us who are driving to destinations more than 50 miles away this year. Her advice includes, “Drive smoothly. Speeding, rapid acceleration and braking can lower your gasoline mileage by 33 percent at highway speeds.” She also explained how drivers could save five cents per gallon on gas through the Shell Drive for Five credit card.

In addition to the 18 national and state radio networks plus individual station interviews, the RNR went out nationally through Dial Global, AP Radio, Lifestyle radio and BTRN. Besides that, the RNR was featured as secured air on the Oprah, Cosmo, Stars and Disney channels of Sirius / XM satellite radio. And you can hear it on NewsInfusion.com: http://newsinfusion.com/events/shellholidaytravel