Twitter Tips to Keeping it Fresh

These days almost everybody uses Twitter, from celebrities, brands and businesses there are too many feeds to keep up with. Research shows that 50% of Twitter business feeds tend to lose momentum within the first year of its creation. How do you as a business help keep your Twitter page fresh and interesting, and most importantly how do you keep your page from falling to the sidelines like so many others.

— Headlines to Catch the Eye — In the journalism world a strong headline is one that can catch the attention of passerby readers, the same must apply to Twitter submissions. But unlike newspaper and website articles, Twitter submissions usually go onto professional and personal contacts, therefore your Twitter headline should have a sort of personal spin to it as to develop a friendly relationship with your reader.

— Easy Hashtags — Hashtags are helpful in a way that it allows you to share and distinguish a certain product or brand. However, try not to go overboard with the use of Hashtags. Much like italicizing or making words bold, a sentence can stand out from the rest of the paragraph, but if you italicize an entire paragraph there will be no distinguishing feature to it, too much of one thing can be bad. When dealing with Hashtags, try to keep it at a 3# max.

— One Voice At a Time — Everybody has something to say, and every writer has their own unique voice. When you write a blog or contribute to a Twitter feed, too many contributors may hurt the brand it is trying to represent. In the Twitter world, the most successful feeds are usually upbeat, interesting, witty, informative, enthusiastic, fun, intelligent and a little sarcastic, but above all, it is always professional. So when dealing with a Twitter feed, the essentialness of one voice for most submissions is crucial.

— Submission Commitment — A common trend amongst Twitter business pages is the inconsistency of submitted content. It is important to constantly update your Twitter page in order to keep your readers’ attention, otherwise the page may be forgotten within a short amount of time, and getting back your audiences’ attention is significantly more difficult to do.

— Its Not About You — Its important to remember that when you are posting things on Twitter you are representing a brand or a business, try not to make the contents about you. Although certain celebrity tweets have proven to be successful from time to time, it never truly last, these days attention spans are shorter than a fruit flys’ lifespan. When posting on Twitter try to get some interaction going with your reader, get them involved in some way and make them feel as if they are a part of the Tweet as well.

For more about how to leverage social media to enhance your online reach, and drive media to your content at the best value in the industry, contact NBN today and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact.