Facebook vs. Twitter: Which site is more effective for you and your brand?

A research study has recently been conducted regarding the functionality and effectiveness of Facebook and Twitter for the distribution of media press releases and other business page content.

Twitter seems to have the upper hand when it comes to followers, readership and functionality, the main reason being that Facebook just isn’t designed to distribute press and media releases as effectively as Twitter can. But don’t rule it out just yet, here are some useful tips you can use to bring more visibility to your Facebook business page

— Use multimedia content: Multimedia content is displayed in news feeds and attracts a reader to the page — It’s important to remember that a Facebook page is not just an extension of your website, but also a means to really get your message out there. When creating multimedia content it should extend what you are trying to say in your press release. Videos are very effective and easy to share, but when posting a video try to keep it short, content that is too long generally tends to lose the viewers interest.

— Include a strong call to action: Try to get your readers attention by getting them involved— A strong call to action includes writing material that will make people want to comment, share and like. The more interaction your page has, the more its chances increase to getting shared with your readers’ personal and business contacts, their contacts pass it along to others and so on. How can this be accomplished? Try creating and event, a poll or a contest that would attract people to your business, or try posting a photo of a new product and ask for people’s opinions and feedback.

— Trial and Error: How do you get to Carnegie Hall? Practice — Try using some of the tips listed above and apply them to your page, if a certain method works, then you know what direction to go. If a method doesn’t work, try something else. But always make sure you are keeping track of the successes and the failures. In time you will develop an idea of your followers’ interest.

For more  about how to leverage social media to enhance your online  reach, and drive media to your content at the best value in the industry,  contact NBN  today and ask about our multimedia news or video release services www.newsbroadcastnetwork.com/contact