Electronic Entertainment Expo: Microsoft Xbox
June 7th, 2011 – Once again this year, we worked with Microsoft to produce and distribute footage of their events at the E3 convention in Los Angeles. Microsoft kicked off the event with an announcement of their newest voice search technology using the power of Bing on Kinect for Xbox 360. Consumers just say what they are looking for, and Xbox Voice Search searches Xbox LIVE, including music, video, games and content on Netflix, Hulu Plus and ESPN. You say it, Xbox finds it.
In addition to voice search, Microsoft also announced it’s teaming up with UFC to bring drag down, knock out action and entertainment from the Octagon right into living rooms. Starting this fall, Xbox LIVE Gold Members can subscribe to UFC to access live matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of most of the world’s greatest mixed martial arts fighters. And of course E3 would not be complete without the announcement and first look at some of the newest upcoming games for the Xbox 360 and Kinect. Kinect for Xbox 360 has been such a success, (more than 10 million Kinects sold since we covered the launch announcement last year) that more and more controller-free games are being introduced including“Kinect Star Wars” and “Kinect: Disneyland Adventures.” For hardcore gamers, there are new installments of some of the most popular Xbox 360 controller-based gaming franchises like “Halo 4” and “Call of Duty: Modern Warfare 3.”
So how did we play a role in this live action event coverage? We produced B-Roll from LA, provided camera crews and two on-site editors. We assisted in building, scoping and testing two Final Cut suites at the Galen Center. During the convention, our crews were on hand to capture the Microsoft announcements and game presentations. While using footage from the live events and soundbites we produced two packages for quick turnaround release. We posted the videos on a custom NewsInfusion EPK webpage. We posted HD quality B-Roll and soundbites in both broadcast quality NTSC and PAL. Within hours, we had thousands of page views and downloads of the footage. You can see all the action here. We also oversaw International Distribution via Reuters to 112 countries and Tuesday we did an SMT with Xbox Ambassador Molly O’Donnell from HD Vision Studios in Los Angeles. And finally, Wednesday we also had a B-roll shoot of the Xbox booth on the convention floor.