A Social Media Symphony:

March 20^th, 2011-Most orchestra or band auditions are done in person, but for YouTube it was completely different.  Keeping with their tradition of social media and online videos, YouTube hosted an online audition for a global performance.  One hundred one musicians from more than 30 countries performed together for a sell-out crowd at the Sydney Opera House, and around the world for a multimedia event live streamed on YouTube.  Under the direction of conductor Michael Tilson Thomas, the finale featured real-time video projections onto the exterior and interior of the opera house.  We created a custom NewsInfusion page, pitched the video to stations, booked and coordinated satellite video feeds and performed some last minute touch up editing to the video from Sydney. To listen to their beautiful sound and see the musicians performing visit, newsinfusion.com/events/youtubesymphonyorchestra2011