Carl Lewis Teaches Kids how to Run, Jump and Throw!
February 28th, 2011- We booked and reported on a media tour with track superstar Carl Lewis for Hershey’s today. The tour was for Coyne PR and was about the Hershey’s Track & Field Games program for which Lewis is the spokesperson. The program is designed to encourage boys and girls ages 9 through 14 to explore sports and recreation through events involving running, jumping and throwing. It’s another way to get kids up and off the couch and fight childhood obesity. We ended up with 28 interviews booked in the four hour tour.